OUTPOST IN MALAYA press book CLAUDETTE
COLBERT ANTHONY STEEL 1952
A Press book is the printed
material the studios send out to the theaters to promote a particular movie. It
contains information
a
bout the film to help the theater
owner sell the film in his neighborhood. So it contains stories about the stars
that can be sent to the local newspapers, various suggestions about promotion
and ad slicks to cut out and send to the newspapers. And sometimes other
products to sell in the lobby or gimmicks to attract attention to the film and
theater. Always an interesting look at the early days of the theater business
.
·
Measures 11×17
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12 pages
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Some shelf wear
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No tears
·
Light creases
·
No ads cutout.
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